Search Ads 360 vs. Google Ads: How SA360 Can Boost Your Google Ads Performance?

There are numerous tools available to online marketers today. A lot of these are useful and beneficial in different ways. However, most of them don’t work for every business, so it’s important to consider the pros and cons before making the decision. The best way to do this is by evaluating what tools are available, weighing the differences, and researching each one thoroughly.

Search Ads 360 Vs Google Ads are two of the most popular PPC tools around that both perform a similar function. These two tools are used by businesses to promote their business on a global scale. The objective of each platform is to attract new leads from the internet and convert them into customers. The key difference between these two platforms lies in the design, features, and cost of each tool.

With so many conflicting opinions about which tool is superior, you might be wondering which tool will work best for your business? To find out, let’s take a look at the important differences between these two ad platforms.

Google Ads is the widely used online advertising platform by Google. It is the company’s version of pay-per-click (PPC) advertising, which is “the process by which you bid for ad space on search engines like Google.” Using Ads, a business can run campaigns in order to drive visitors to their websites.

Google Ads make it easy for advertisers to target keywords, maximize clicks and generate leads without having to carry out expensive traffic acquisition efforts. With Google Ads, advertisers pay only when they click on the ad.

When you create an ad, you’ll enter your keywords and choose the audience you want to target. The more targeted your ad is, the better it will perform. When people see your ad, they will be prompted to click on it if they’re interested in what you have to offer. You can choose whether or not they should be shown an offer page at all or just see a simple text link to take them directly to where they need to go.

You’ll also decide how much money you want to spend on each click of your ad, which is called a Bid price or Cost per click depending on how Google sets it up for whatever platform(s) they support (for example mobile apps).

By setting up your bids, you can direct your ad campaign to be more efficient. As a digital marketer, it’s important to set accurate bids because this will help improve your return on investment (ROI) from your ad campaigns.

You can use Google Ads for PPC (pay per click) ads, remarketing, and even retargeting. You can set up campaigns that target specific audiences based on their location, interests, or behaviors.

The Search Ads 360 platform is a suite of tools that help marketers manage their search campaigns, including the ability to bid on all the major search engines and display networks, in one place.

This means marketers can run campaigns across Google, Bing, and Yahoo with one easy interface. It also allows agencies to manage all aspects of the advertising process for their clients.

Search Ads 360 helps agencies and marketers run more effective campaigns by automating many of the most common tasks in digital advertising, such as:

The integration with the Google Marketing Platform enables advertisers to manage and track digital campaigns across multiple channels, providing rich, cross-channel reporting and attribution. The process of managing your ads and keywords across search engines would be much more difficult without Search Ads 360.

Using Search Ads 360, you can make better decisions and increase your Return on Investment (ROI) for search marketing while saving time, reducing complexity, and making better decisions.

Let us delve into Search Ads 360 Vs Google Ads and explore the difference between the two platforms.

Here are three of the differences between SA360’s and Google Ads’ core product features:

It is only possible for advertisers to optimize one search engine account at a time using Google Ads. In contrast, SA360 brings together all major search engines (Google Ads, Microsoft Ads, etc.). In addition to integrating Google Ads, SA360 also integrates display, YouTube, and social media for reporting and attribution. In addition, advertisers can change dozens of things across different engines in just a few clicks.

The automated bidding capabilities of SA360 far outweigh those of Google Ads. It provides the capability to limit ROAS and CPA within the bid strategy settings to increase bidding efficiency. Aside from automating location, remarketing, and geographic bid adjustments, SA360 also eliminates the need for time-consuming and tedious manual adjustments.

Last but not least, because SA360 is Google-owned, its users receive access to all Google Ads’ features, including auction-time bidding. With Google Ads auction-time bidding strategies, you can determine the best keyword bid in real-time based on the device type, browser type, location, time of day, remarketing list, and more. Advertisers can create a super-powered bidding solution that suits their exact needs by combining SA360 and Google Ads auction-time bidding.

Through data-driven attribution (DDA), you can determine where conversion credit should be assigned based on interactions in your campaigns. In this way, DDA gives you a more accurate picture of how clicks on keywords and other biddable items contribute to conversions in your advertiser.

SA360’s interface makes it easy for advertisers to create data-driven attribution models. Paid social media, organic traffic, and Google and Microsoft search engine traffic can be used to build DDA models. In addition, SA360 allows advertisers to build up to five DDA models at once. On the other hand, only one DDA model can be built in Google Ads, which is based solely on the data provided by Google Ads.

Google Ads and Search Ads 360 are designed to attract more customers to your business. Consider a scenario where you manage an online store for clothes. You want more customers. In order to accomplish this, you have run PPC campaigns. After running multiple Google Ads campaigns for your business, it has become increasingly difficult to manage the data of your campaigns. This is one of the most significant components of your store’s success.

In this regard, a tool like PPC Signal comes into play and helps you manage your campaigns and to track your campaigns data, which will ultimately increase your conversions.

If you wanted to find out abnormalities or good thing happening the conversions of your campaigns. On your screen, simply click on the conversions in the metrics and you will see the automated generated signal based on the campaign data. To get more details, you can explore the signal further. Just click on Explore.

You will be able to see graphical data of your campaign when you click explore, which helps you see how long your conversions have been falling.

It is also possible to see the data in a tabular format that allows you to check other campaign metrics which are affecting the conversions of your campaign.

In addition to providing you with a report on your conversion performance, these signals give you insight into how other campaign metrics are impacting your conversions. The benefit of this method is that you can take action while using less effort and thus get more results.

With these insights, you can take action that can help you stop killing your campaign budget faster. Based on this analyzed data, you can take action to decide what platform is best for your business and what marketing strategy is best for you.

Yes, SA360 is owned by Google and it has access to all types’ smart bidding.

It is Google’s own demand side platform. A DSP is a technology platform used to buy and run programmatic advertising based on the targeted audience characteristics.

In contrast to Google Ads, DV360 allows you to target your campaigns more precisely than you can with Google Ads. The Google DSP (Demand Side Platform) allows you to assess an array of first-party data, including Analytics 360 audiences, DMP audiences, Google Ads lists, and YouTube audiences.

The SA360 platform is not free. In addition to the platform fee, advertisers are charged a percentage of their spending.

With Search Ads 360, Google offers companies of all sizes another tool that may be even more effective than Google Ads. Corporations targeting multiple search engines and advertising channels will find Search Ads 360 an ideal platform.

In addition to best-in-class bidding technology, this platform is ideal for those who still wish to customize the campaigns and reports to their needs. Ultimately, it is up to you to choose between Search Ads 360 Vs Google Ads. Use a tool like PPC Signal as part of your marketing strategy if you’re looking for additional information about Search Ads 360 or would like to gain insights into how to optimize your Google Ads campaigns overall.

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